12 Popular Korean Skincare Brands

What is Korean skincare?

Korean skincare is a multi-step skincare routine that originates from South Korea. It is very helpful in achieving clear, youthful, and radiant skin. There are many popular Korean skincare brands available in the market. In this article, we will see the top 12 of them.

3 things that Korean skincare focuses on are preventive care, hydration, and a holistic approach to skincare. It is also popularly known as k-beauty.

In this article, You will get to know about 12 popular Korean skincare brands that are booming the beauty Industry.

Best Korean Skincare Routine

1. Cleansing: The routine typically starts with a double cleansing method. First, an oil-based cleanser is used to remove makeup, sunscreen, and excess sebum. Then, a water-based cleanser is applied to cleanse the skin thoroughly.

2. Exfoliation: Exfoliation is used to remove dead skin cells, promoting a smoother complexion. This can be done through chemical exfoliants like AHA and BHA or physical exfoliants like scrubs.

3. Toning: A toner is used to balance the skin’s pH level and prepare it for better absorption of subsequent skincare products.

4. Essence: Essences are lightweight, hydrating liquids that help to nourish and prepare the skin for the next steps in the routine.

5. Serums and Ampoules: These are concentrated treatments that address specific skin concerns such as wrinkles, pigmentation, or acne. They are applied after the essence.

6. Sheet Masks: Sheet masks are infused with serums and are used for intense hydration and targeted treatment. They are typically left on for 15-20 minutes.

7. Eye Cream: Eye creams target the delicate skin around the eyes to address concerns like dark circles and puffiness.

8. Moisturizing: A moisturizer helps to lock in hydration and keep the skin plump and soft.

9. Sunscreen: Sun protection is a critical step in the morning routine to shield the skin from UV damage.

10. Additional Steps: Depending on individual needs, people may incorporate other products like spot treatments, sleeping masks, or facial oils.

Korean skincare products often contain innovative ingredients, such as snail mucin, hyaluronic acid, and various botanical extracts. The routine focuses on gentle and consistent care, to achieve a natural and healthy complexion over time.

It’s worth noting that while the multi-step routine is a hallmark of K-beauty, not everyone follows the same routine, and the number of steps can be customized based on individual skin types and concerns. The key is to understand your skin’s needs and tailor the routine accordingly.

Korean skincare has gained immense popularity worldwide for several reasons. Some of them are:-

1. New Innovation: Korean skincare brands are known for their innovative and advanced formulations. They often incorporate cutting-edge technology and research into their products, which can lead to effective and unique skincare solutions.

2. Multi-Step Routine: The Korean skincare routine, with its multi-step approach, offers a holistic approach to skincare. This comprehensive regimen includes cleansing, toning, treating, and moisturizing, allowing for targeted care and customization.

3. Natural Ingredients: Many Korean skincare brands use natural and botanical ingredients. This appeals to people looking for clean and eco-friendly products that are gentle on the skin.

4. Focus on Hydration: Korean skincare places a significant emphasis on skin hydration, which is considered essential for healthy and youthful-looking skin. Hydrated skin is seen as the foundation of a radiant complexion.

5. Beautiful Skin Aesthetic: The Korean beauty ideal revolves around achieving clear, smooth, and glowing skin rather than covering up imperfections with makeup. This philosophy encourages a long-term commitment to skincare.

6. Affordability: Many Korean skincare products are relatively affordable compared to similar products and this makes quality skincare accessible to a broader range of consumers.

7. Attractive Packaging: Korean skincare products come with cute packaging, which can be visually appealing and make the skincare routine more enjoyable.

8. Cultural Influence: The popularity of K-pop and K-dramas has increased interest in Korean culture, including beauty and skincare trends. Many celebrities from South Korea are known for their flawless complexions, which further promote the appeal of K-beauty.

10. Results-Oriented: Korean skincare products often deliver noticeable results, which can lead to word-of-mouth recommendations and increased trust in the brands.

Overall, the combination of effective products, a focus on skincare as self-care, affordability, and the influence of popular culture has contributed to the widespread popularity of Korean skincare around the world.

Feel difference with Korean Skincare

Korean skincare is known for its wide range of brands, each offering a variety of products to cater to different skin concerns and preferences. Here are some popular Korean skincare brands that have gained recognition both in South Korea and globally.

1. Innisfree

Innisfree uses natural ingredients sourced from Jeju Island. They offer a wide range of products, including skincare, makeup, and masks.

2. The Face Shop

This brand combines natural ingredients with modern science to create skincare and cosmetics. They have a diverse product line to suit various skin types.

3. Laneige

Laneige is known for its innovative water-based skincare products. Their Water Sleeping Mask and Lip Sleeping Mask are particularly popular. The Bestseller Product is the Laneige Water Sleeping Mask

4. Etude House

Etude House offers affordable and playful skincare and makeup products. They are known for their cute packaging and effective products.


COSRX is favored for its simple yet effective formulations, particularly for acne-prone and sensitive skin. Their AHA/BHA Clarifying Treatment Toner and Acne Pimple Master Patch are well-regarded. COSRX skin repair serum is the number one best-seller product on Amazon.

6. Klairs

Klairs emphasizes gentle, hypoallergenic skincare products suitable for sensitive skin. Their Supple Preparation Unscented Toner is a cult favorite.

7. Tony Moly

Tony Moly is well Known for its fun and unique packaging. It offers a wide range of skincare and makeup products. Their sheet masks and hand creams are loved by the people.

8. Skinfood

Skinfood focuses on incorporating food-based ingredients into its products, with items like Black Sugar Mask Wash Off and Rice Brightening Cleansing Foam.

9. Missha

Missha offers a variety of skincare and makeup products, and their Time Revolution First Treatment Essence and BB creams have garnered a lot of attention. Their Best Selling Product is Missha M Perfect Cover BB Cream

10. Benton

Benton is known for its clean and natural ingredient list, catering to sensitive skin. Their Snail Bee High Content Essence and Aloe BHA Skin Toner are well-loved. Check out their Bestseller here

11. Dear, Klairs

Part of the Klairs brand, this sub-brand is especially popular for its simple yet effective skincare products, such as the Supple Preparation line and Freshly Juiced Vitamin C Serum.

12. Dr. Jart+

Dr. Jart+ is recognized for its dermatologist-developed skincare products. Their Cicapair line, including the Cicapair Tiger Grass Color Correcting Treatment, is very much appreciated and popular.


These are just a few of the many Korean skincare brands available. Keep in mind that every skin is different and you need to decide which brand and products work best for you, so it’s essential to research and try different options to find what suits your specific needs.

Additionally, the popularity of brands and products may change over time, so staying updated with reviews and trends is also helpful when exploring K-beauty. I hope you liked this article.

I’m always so eager to hear from you.


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